Fox 40 Artwork Specifications


Proofs are supplied via e-mail in PDF format.

Acceptable Formats (Mac or PC):

  • Adobe Illustrator CC 2018 or lower (.EPS or .AI)
  • PDF (generated from Adobe InDesign or Illustrator)
  • CorelDraw (exported as .EPS or .AI)
  • Adobe Photoshop CC 2018 or lower (.EPS or .TIF or .JPG @ 300 dpi) - only for single colour artwork
  • 4 colour process jobs (Domes) must be CMYK

Acceptable Format Details (also referred to as "Vector" artwork)

  • Illustrator (EPS / AI) or CorelDraw (CDR / EPS / AI)
  • PDF (generated from Adobe InDesign or Illustrator)
  • Illustrations, line-art or solid colour artwork
  • Much easier to edit, modify and colour-separate
  • Images have to be actually created in this software, not "placed"
  • Independent resolution - image can be blown up or reduced as much as you want without any resolution being affected
  • Smooth curves, small file size

Unacceptable Formats (Mac or PC):

  • QuarkXPress, Adobe InDesign, Pagemaker or any other desktop publishing generated files
  • JPG, GIF or any other web generated files
  • Microsoft Word, Powerpoint or Excel
  • BMP or PCX
  • RGB colours

Unacceptable Format Details (also referred to as "Raster" or "Pixel" artwork)

  • Photoshop (ie. TIF / JPG / BMP / PNG)
  • Continuous tone images, such as photographs or screen-based artwork
  • Very difficult to modify if needing to create one-colour artwork with no shadows, screens, etc.
  • Fixed resolution - pixel-based (like a grid) - when image is enlarged, the pixels become bigger and distorted; when image is reduced very small, the colours often blend and/or fill in
  • Tend to be large file size

Artwork Re-creation
Fox 40 offers the service of re-creating your logo into vector format to make it suitable for printing. We will provide you with a final vector logo in digital format for future use. Fees apply for this service - please contact Ref Warehouse for more information.

​General File Information

  • All text should be converted to paths, curves, or outlines
  • Please compress all files in zip or stuffit archive
  • Do not save artwork at a lower resolution to create a smaller file - once a file is saved in low-resolution format, we cannot do anything to change the artwork to a higher resolution
  • Artwork should be supplied in digital format and e-mailed to your Fox 40 Customer Service Representative with your job information​

Spot Color Imprinting

  • Use Pantone colours only; do not use process colours
  • Please make sure that the colour information, such as Pantone numbers, is clearly indicated in the file or on a supplied hard copy
  • See Acceptable Formats above for optimum file format submission

Pixels vs Vectors?
Watch this video to understand why vector artwork is required.